US businesses · owners & CEOs · $2M–$50M or a funded launch
Find the profit your business is quietly losing — before you spend another dollar on growth.
Free 5-business-day written Express Audit. We identify your 3 biggest profit leaks in one of: marketing, PR, operations, or IT. No sales pitch, no obligation.
We specialise in: restaurant chains, furniture manufacturing, SaaS (B2B & multi-geo), B2B distribution, consumer brands (FMCG), professional services, and businesses running dealer or franchise networks.
5business days
to a written audit
to a written audit
3biggest profit leaks
named, with numbers
named, with numbers
$0and no call
to book first
to book first
Measurable results
What we typically move in 3–6 months
Ranges from prior engagements of our experts before joining forces at ElevexMedia.
Operations & Profit
Tatyana
- Operating profit margin: +3 to +7 percentage points (e.g. from 8% to 11–15% of revenue)
- Revenue across all locations: +15% to +25% without increasing the budget
- Opening a new location: up to 60% faster from decision to first guest
PR & Reputation
Fiorella
- Founder & brand mentions in the media your buyers read: 3–8× more
- Hiring senior people: 40% faster candidates already know who you are
- Serious inbound enquiries generated by PR: +25% to +60%
Marketing & Revenue
Igor
- Marketing spend that brings nothing back: cut by 20% to 40%
- Cost of acquiring one customer: down 15% to 35%
- Google Ads conversion rate: up to 162× higher one verified case, not a typical result
IT & Infrastructure
Bagrat
- Manual routine removed: 15–30 hours a week per team
- Time to fix a critical outage: 60% to 85% shorter
- Getting ready for a security audit (SOC 2 and similar): weeks, not quarters
Ranges based on prior engagements of our experts before joining ElevexMedia. They show what these levers can move — not a promise for your business.
What we see in practice
What we find when we look inside a business
Restaurant owner? Manufacturer? Tech founder? — Four careers of operating inside these businesses, and the same patterns keep coming back.
Typical issues we uncover:
- 15–25% hidden operating costs
- 20–40% marketing spend wasted on channels that don't pay back
- 10–30% conversion lost between funnel stages
- 30–60% of manual work is automatable
Ranges from published research (industry benchmarks, McKinsey automation studies, HubSpot marketing analytics benchmarks).
Operations & Profit Revenue grows, profit doesn't
- "Revenue is growing, but profit quietly slips away."
- "The business runs on me — the moment I step away, quality drops."
- "Procurement, waste, and logistics eat the margin and I can't see where."
PR & Reputation Nobody knows how good you are
- "We have a great product, but outside our clients almost no one knows us."
- "Investors and senior candidates search for us — and hire the noisier competitor. We're better. They don't know it."
- "We're better than competitors. They're winning larger deals because prospects know their name."
Marketing & Revenue You spend, but can't see the return
- "I put $10,000 into ads and get $8,000 back — and don't know where the money goes."
- "Marketing costs more every quarter, but growth is slower. I can't tell what's actually working."
- "Leads come in unpredictably — growth feels like guessing, not a system."
IT Infrastructure The tech slows you down
- "Every quarter something breaks at the worst possible moment — and nobody systematically owns why."
- "I'm worried about a breach, but no one systematically owns security."
- "Too much manual work that should have been automated long ago."
Sometimes the problem is the lack of a cohesive team; other times it's the absence of an objective view that shows the real state of affairs. We provide both.
Industry research (McKinsey operations benchmarks, industry P&L studies) puts the cost of these inefficiencies at 20–30% of annual revenue for a typical company. The free Express Audit shows where yours are.
Growth as a systemic process
Profit flows only as fast as the weakest system.
Marketing attracts customers, but reputation may scare them away. Revenue grows while profit drops due to inefficient operations. IT infrastructure fails under peak loads. This is not a coincidence — it's a systemic issue.
We start with a free Express Audit so you can see exactly where losses occur and which lever will have the greatest impact at the start. No sales — just analytics.
01 Operations margin held
02 Reputation trust earned
03 Marketing demand created
04 Technology capacity to scale
RESULT Profit what actually reaches the P&L
One of these four sets the ceiling for the other three. The free Express Audit identifies which one.
Value passes from stage to stage. The weakest stage sets the throughput of the whole system — which is why we measure all four before recommending where to spend. Illustration of the approach, not a client result.
Four business growth areas
What sustainable growth is built on
The Kitchen Architects
Cost & Profit Management
Uncovering hidden losses, optimising procurement, logistics, and production processes. We help turn revenue into real profit, reducing business dependency on the owner.
Typical loss: revenue grows while profit falls — up to 15% of margin goes to inefficient logistics and procurement.
Metrics improved: cost reduction, margin growth, operating expense decrease.
Led by Tatyana — 25+ years in restaurants and hospitality. Started at McDonald's (trained in Chicago and Munich), rose to Operating Director; led 24-cafe federal chain (+20% revenue in 2 years); packaged 4 franchise formats still operating today; ran international restaurant brands — Italian, French and American; 3 years as anti-crisis Operating Director across hotel restaurants in Turkey.
The Reputation Architects
PR & Reputation
Building authority and trust through publications, review management, and strengthening the credibility of the founder and the company. Reputation drives sales.
Typical loss: a strong product stays in the shadows, trust doesn't convert into deals — you lose up to 30% of potential customers.
Metrics improved: qualified inbound opportunities, share of voice, branded search growth.
Led by Fiorella — founder of ElevexMedia. Journalist and host who built TruthWire to a 50,000-subscriber audience; 15+ years in international media and B2B communications. Featured guests span finance, tech, and consumer brands.
The Marketing Architects
Marketing & Revenue Growth
Building a predictable flow of customers through omnichannel analytics. For every channel you see what it costs to bring in one customer, how much that customer is worth over time, and whether the channel pays for itself. The funnel works systemically — from attraction to conversion.
Typical loss: up to 40% of budget goes to ineffective channels. Unstable flow, ads without payback.
What improves: less spent per customer acquired, more revenue per customer, a higher share of the budget that actually pays back.
Led by Igor — 16+ years building marketing systems across SaaS companies selling in several countries (under NDA), furniture manufacturing, restaurant chains (AnderSon, RIMI, Pomponchik, Lukovka, Scrocchiarella), B2B distribution and everyday consumer goods (Greenfield, Selena). Managed annual marketing budgets up to $1.5M.
The System Architects
IT Infrastructure & Automation
Building reliable digital systems: development, integrations, security, and automation of routine operations. Technology works without failures and is protected.
Typical loss: service outages, security risks, manual work slowing growth — up to 20% of employee time wasted on non-automated tasks.
What improves: less time lost to manual routine, fewer outages, faster recovery when something does break.
Led by Bagrat — 14+ years owning infrastructure and security for high-load platforms in e-commerce and fintech. Led engineering teams through fast-growth funding stages; passed SOC 2 Type II security audits on the first attempt; cut the time it takes to recover from a critical outage by up to 85%.
We didn't meet at ElevexMedia — we collaborated on client projects for years before joining forces here. Every expert independently earned recognition in their field; we chose one shared operating standard over four separate practices.
Track record behind ElevexMedia
What our experts did before joining forces here
Tatyana — Operations
25+ years in restaurants and hospitality. Started at McDonald's; trained in Chicago and Munich in restaurant management and business development; rose from kitchen to Restaurant Manager. Later led operations for federal chains (24 cafés, +20% chain revenue in 2 years). Packaged 4 franchise formats — all still operating today. Ran international restaurant brands — Italian, French and American. As Operating Director in Turkey (2022–2024): anti-crisis management across restaurants, cafés, bars, bakeries, and seasonal venues in 2 major hotels (up to 150 seasonal staff). Opened a new location from zero in 20 days post-pandemic. Managed teams of up to 600 people.
Markets: US-trained (McDonald's Chicago), Germany (Munich), Russia, Turkey.
Markets: US-trained (McDonald's Chicago), Germany (Munich), Russia, Turkey.
Fiorella — Communications
Founder of ElevexMedia. Built TruthWire to a 50,000-subscriber audience as journalist and host. 15+ years in international media and B2B communications, from newsroom desk to on-camera hosting. Featured guests span finance, tech, and consumer brands. Founded ElevexMedia to bring newsroom-grade editorial rigour to B2B reputation work.
Markets: US & EU (English & Italian).
Markets: US & EU (English & Italian).
Igor — Marketing
16+ years building marketing systems that turn spend into predictable revenue. Led marketing at federal chains and manufacturers: AnderSon (family-café chain), RIMI (premium kitchen manufacturer, 12-city network), Pomponchik, Lukovka, Scrocchiarella (pizzeria chain), Rapid1 group (SuperFine / KVK / OEM), Greenfield / Selena / Taiga (household FMCG), plus an international SaaS company (multi-geo, NDA). Managed annual marketing budgets up to $1.5M. Verticals: SaaS (Europe, B2B), furniture manufacturing, restaurant chains, B2B distribution portals, household FMCG, plus dozens of SMB growth projects.
Markets: Russia (federal chains), EU (multi-geo SaaS), NDA international projects.
Markets: Russia (federal chains), EU (multi-geo SaaS), NDA international projects.
Bagrat — IT Infrastructure
14+ years owning infrastructure and security for high-load platforms. Led SRE and DevOps teams through Series B/C scale in e-commerce and fintech; passed SOC2 Type II audits on first attempt for multiple companies; cut critical incident MTTR by up to 85%; automated 30+ hrs/week of manual ops across finance, logistics, and reporting.
Markets: US, EU, LatAm — cross-border SaaS and high-load consumer platforms.
Markets: US, EU, LatAm — cross-border SaaS and high-load consumer platforms.
Track record reflects prior work of our experts before joining ElevexMedia. Client names withheld under NDA where noted.
The team behind ElevexMedia
Five people. One shared operating standard
ElevexMedia is a company — not a loose network. Every senior deliverable is produced by one of our four practice leaders. We do not outsource any work.
Tatyana
Operations
Fiorella
Communications
Igor
Marketing & Revenue
Bagrat
Infrastructure
Beyond our four core disciplines, we maintain a curated bench of vetted specialists across adjacent areas — legal, finance, HR, and industry-specific advisors. If your Express Audit surfaces a challenge outside our core scope, we introduce you to the right expert as a company — not as a personal referral.
ElevexMedia — the company and each individual expert — stands behind the quality of the work we deliver. Our roadmaps, audits, and specifications carry the standard of the whole firm, not any one contractor's opinion.
Next step · for owners and CEOs
Find out which area in your business needs immediate attention
Get a free Express Audit — we'll show you where the hidden profit leaks are in the one area that costs you most, before you make any decision about working together.
Fully remote. Written for owners and CEOs of US businesses — typically $2M–$50M in revenue, and for funded owners opening or franchising their next venture.
Your information stays confidential — an NDA is available before we start, and we don't work with your direct competitors.
Objective diagnostics
Audit first, then solution — and the choice is always yours
We analyze your business processes, identify problem areas, and prepare a package of documents: strategy, specifications, regulations. Then you choose the format:
Option 1
Implementation by your team
We hand over ready-made solutions; your specialists implement them under our quality control. You keep your staff and gain external oversight.
If you have a team but lack strategy
Option 2
Full project management
If you don't have an internal team, we bring in our niche experts and manage the project from audit to final deployment — without expanding your headcount.
If you want to delegate everything
Option 3
Focused task
You can choose one area — e.g., only PR or only cost optimisation — without committing to other services.
If you need to fix one urgent issue
If you have…
Then…
What you actually get
A team, but no clear strategy
→ Option 1
Written strategy, specifications, and quality control — your team executes.
No internal team, want to delegate
→ Option 2
End-to-end delivery. We manage the full engagement — no headcount added on your side.
One specific urgent problem
→ Option 3
Single-track engagement (PR only, or Operations only, etc.) — fixed scope, clear exit.
An in-house team + agencies you can't fully evaluate
→ Hybrid
We oversee strategy across all vendors and hold them accountable — without replacing anyone.
Work process
Three stages — from diagnosis to result
Free Express Audit of your current situation
We look at all four areas, identify the single one causing the biggest losses, and write up the 3 biggest leaks inside it. One area — the one where change pays back fastest.
Independent audit and solution development
You receive a package of documents: strategy, specifications, and regulations with clear steps and investment priorities.
Choice of implementation format
Implement on your own, bring in our experts, or co-work — you choose what suits you best.
Outcome: you get not just recommendations, but a ready action plan with clear deadlines and responsibilities.
Foundation of effectiveness
Why a team of experts delivers results, not chaos
Niche specialisation
Each expert is responsible only for their own area — ensuring depth of work and personal accountability for results.
Tatyana — 25+ years, Fiorella — 15+ years, Igor — 16+ years, Bagrat — 14+ years.
Independent perspective
We don't protect internal interests — we give an objective assessment that shows the real picture, without politics or bias.
We're not tied to vendors or subcontractors — only your benefit matters.
Aligned teamwork
All four areas are synchronised and work toward one common goal — company growth, not competing with each other.
Unified strategy, shared KPIs, regular syncs.
Honest disqualification
Who this isn't for
We'd rather tell you upfront than waste your time.
Anyone looking for cheap marketing before they have a product people pay for. Senior judgment is expensive. If you're still searching for product-market fit, you don't need us yet. This is not about revenue on day one — opening a new venue, packaging a franchise, or entering a new market are exactly the moments we're built for, funded and pre-launch alike.
Owners who want done-for-you execution with no internal involvement. We do strategy, written work, specifications, and oversight. Your team executes, or we agree on co-delivery.
Anyone expecting measurable results in 30 days from a complex problem. Marketing systems, operational changes, and infrastructure work take longer than that to show in the P&L.
Businesses looking for a single specialist to embed full-time. If you only need one expert full-time, hiring is the better path.
Real cases
How our experts helped businesses eliminate systemic losses
Restaurant group · 6 locations · Tatyana
Situation
Multi-unit group with growing revenue but margin sliding under 20%.
Action
Cost-and-logistics audit, procurement renegotiation, menu engineering, operational controls, KPI system for all staff levels.
Result
Margin 18% → 27% in 4 months.
SaaS startup · B2B · Igor
Situation
High customer acquisition cost, slow paid growth, weak inbound pipeline.
Action
Channel reprioritisation, ICP-aligned funnel rebuild, founder-led PR for inbound.
Result
CAC down −25% in 2 months; first enterprise contracts within 3 months.
Manufacturing company · Igor
Situation
Heavy ad spend, unpredictable lead flow, no end-to-end attribution.
Action
Omnichannel analytics implementation, budget reallocation, automated reporting (saved 40 hrs/mo).
Result
Cost per lead −40%; lead flow became predictable.
Premium kitchen maker · 12 cities · Igor
Situation
Strong product, near-zero public presence. Paid channels underperforming; brand invisible in trade press.
Action
Founder-led PR programme (5× brand mentions in target industry media) paired with a full paid-search rebuild across 12 cities.
Result
Paid-search conversion ×162; single tiled model rolled out across the network at ~$3M/mo budget.
B2B distribution · dealer network · Igor
Situation
Marketing and sales at war. Dashboards showed activity, not revenue attribution. Growth flatlining.
Action
Full marketing-system rebuild: attribution, qualification, sales alignment. Reset the process, not the team.
Result
Revenue $215M → $1.5B in 19 months.
E-commerce platform · Series B · Bagrat
Situation
Frequent Sev-1 incidents during peak load. SOC2 audit approaching. 40 hrs/week of manual ops across finance and logistics.
Action
Observability rebuild, incident-response process, security posture hardening, workflow automation across critical back-office paths.
Result
MTTR −80%; SOC2 Type II passed first attempt; 40 hrs/week of manual work eliminated.
Cases shown reflect prior work of our experts before joining ElevexMedia. Client names withheld under NDA.
Still wondering where your biggest profit leak is?
Frequently asked questions
FAQ
"What will I get from the free Express Audit?"
A short written report on one area — the one we judge to be costing you the most today. In it: your 3 biggest profit leaks in that area, what each one is likely costing you, and the first steps to close them. One area per audit, so the answer is specific instead of spread thin. No fluff, no obligations — only facts.
"How do you prove that you understand my industry?"
Each of our experts has many years of experience in their field: Fiorella — international media and B2B communications; Tatyana — 25+ years across restaurants, hospitality and franchise packaging (US-trained at McDonald's, plus Turkey); Bagrat — infrastructure and security across e-commerce and fintech at Series B/C scale; Igor — B2B and B2C marketing across SaaS, manufacturing, restaurants, B2B distribution, and household FMCG. We're not generalists; we're specialists.
"We work in a different country / industry — will you understand us?"
We have experience across manufacturing, restaurants, SaaS, B2B distribution, service companies, and franchise/dealer networks — spanning the US, EU, and Turkey. We don't claim to know your industry 100% — we know how to ask the right questions to see your unique picture, and we bring specialists from our curated bench for topics outside our core four.
"How much of my time will I need to spend?"
Usually 2–4 hours during the audit stage and a short written check-in each week afterward. We work asynchronously and don't pull you into operational details unnecessarily.
"What if the Express Audit shows no serious problems?"
Then we'll honestly tell you. Sometimes businesses only need minor adjustments instead of a full engagement, and we'd rather say so than sell you something you don't need. Either way, you walk away with a clear picture of where you actually stand.
"Do you work with companies that already have agencies?"
Yes. We often improve the work of existing teams instead of replacing them — providing strategy, oversight, and missing competencies your current partners don't cover. We don't force you to fire anyone.
"What if I want to work with only one area?"
You can choose only PR, only profit management, only marketing, or only IT infrastructure. We don't force a package if you don't need it. Focused work (Option 3) is also our format.
"How do you ensure quality when working remotely?"
We use shared dashboards and weekly written reports. You always see progress in real time.
"Is this more expensive than hiring one marketer?"
You're getting four senior specialists' worth of expertise for less than the loaded cost of two full-time hires. And we don't ramp up — we start contributing in the first week. You can also start with a single direction if budget is the issue (Option 3).
Evidence base
Real projects as proof of our methodology
Behind us are dozens of implementations across marketing systems, operational frameworks, reputation campaigns, and IT infrastructure. We show past results as an illustration of our approach.
ElevexMedia — as a company — and each of our experts personally stand behind the quality of every roadmap, audit, and specification we deliver. Our standards are the firm's, not any single contractor's opinion. Clear strategy, objective analysis, and experienced guidance throughout the engagement.
Simple process
What happens next
We guide you through every step — no lengthy onboarding, no generic forms.