You pay for traffic — but only reach grows, not revenue. I make marketing accountable for revenue — not just activity.
Marketing as a system: predictable lead flow, transparent analytics, clear ROI per channel. Not impressions and likes — leads, orders, and numbers you can count on. Strategy, funnel, and KPIs designed by me; your team or contractors execute under my supervision.
checked in your marketing
to a written audit
to book first
Sound familiar?
Different businesses.
Different marketing problems.
Generic marketing playbooks don't survive contact with reality. Every business type leaks revenue for different reasons. That's why I start with your funnel, not with a template deck.
Self-service & product-led SaaS / Digital Product
Many registrations, few paying. Growth stalls when acquisition is louder than economics.
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SaaS / Digital Product
Many registrations, few paying. Growth stalls when acquisition is louder than economics.
- Signups grow but paid conversion is flat.
- LTV/CAC unclear; churn barely tracked.
- Channels compete for attribution credit.
- Marketing decisions made per campaign, not per funnel.
The funnel is a sequence of disconnected experiments instead of a controlled system. Unit economics stay invisible until a bad quarter forces the question.
- Freemium → paid funnel with measurable gates.
- LTV / CAC / Churn / ROI under weekly review.
- Channel prioritization: performance / SEO / partnerships / ABM.
- Attribution model that decisions can actually rely on.
Long cycle, high ticket Premium Manufacturing
Leads are expensive, cycles are long — every misattributed dollar hurts twice.
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Premium Manufacturing
Leads are expensive, cycles are long — every misattributed dollar hurts twice.
- Real cost per lead is a guess.
- Calls and forms live in different systems.
- Brand vs non-brand traffic mixed together.
- Sales blames marketing, marketing blames the market.
Analytics is patchwork. Attribution gaps hide the channels that actually drive revenue and the ones that just burn budget.
- Omnichannel analytics: call tracking + CRM + web.
- Branded vs non-branded separation.
- Clean up lead loss between site and CRM.
- Real cost per lead per channel, not averaged noise.
Founder-led, referral-heavy B2B Services
All leads are word-of-mouth — no pipeline you can control.
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B2B Services
All leads are word-of-mouth — no pipeline you can control.
- Sales depend on the founder's network.
- Marketing runs between other tasks.
- No visibility into which activities produce deals.
- Growth capped by the founder's calendar.
"Our niche is too complex for marketing."
That's exactly why ABM, LinkedIn and thought-leadership content — not "lidgen buttons" — are the right instruments for a long B2B cycle.
- Managed pipeline via LinkedIn / ABM.
- Content strategy tied to positioning and ICP.
- Systematic leads that add to referrals, don't replace them.
- Growth that stops depending on the founder's calendar.
Marketing side — operations led separately by Tatyana Restaurants (Marketing)
Orders fluctuate, guest flow is unstable, marketing feels like guesswork.
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Restaurants (Marketing)
Orders fluctuate, guest flow is unstable, marketing feels like guesswork.
- Guest flow swings week to week for no clear reason.
- Delivery aggregators eat margin without visibility.
- Local SEO and Google Business Profile are neglected.
- Loyalty program either doesn't exist or doesn't pay back.
Marketing runs on habit and hope. There's no funnel view, no channel priority, no visibility into what actually brings guests in.
- Predictable guest flow through local SEO, GBP, delivery mix.
- Loyalty economics that pay back in visits, not gimmicks.
- Operations and cost are led by Tatyana Mikheenkova — handed off inside the team, no double billing.
This is a good fit if...
- You already spend money on marketing and want to see where it goes.
- You want a system, not another agency handoff.
- You have a team or contractors who can execute — I don't run ad accounts myself.
- You care about revenue and unit economics, not impressions.
You're looking for someone to click buttons in the ad account daily, want guaranteed ROI in 30 days without baseline data, or need a done-for-you creative shop. That's not what I do.
Igor Sharovatov Igor Sharovatov
16+ years building marketing that delivers leads and sales, not impressions. Led marketing at federal chains and manufacturers: AnderSon (family-café chain, 50+ locations across Russia), RIMI (premium kitchen manufacturer, 50-dealer showroom network), Pomponchik, Lukovka, Scrocchiarella (pizzeria chain), Rapid1 group (compatible printing-supplies manufacturer), Greenfield (household chemicals manufacturer, brands carried in every major retail chain), plus an international SaaS company. Annual marketing budgets signed off on: up to $1.5M.
My format is not "hands in the ad account." I design the system: strategy, funnel, KPIs, analytics, and technical specifications your team or contractors execute under my supervision. AI is a working tool across every service — white-hat, privacy-first, no manipulation.
Beyond client work, Igor has published 10+ case studies on internet marketing, trains in-house teams, speaks regularly at marketing seminars, and is a yearly speaker at industry marketing conferences — advising companies across SaaS, manufacturing, retail, and hospitality along the way.
Growth is math, not guesswork
Marketing stops being a "black box" when you can see the numbers: which channel brings leads, what a customer costs, what pays off. I build a system where decisions are made on data, not feelings.
This illustrates the approach, not a specific client result.
I solve many different marketing problems.
Under your situation — a specific scope.
No fixed packages you have to squeeze into. After the free Express Audit, I propose a scope and price under your specific business — one leak, one growth lever, or the full growth system.
Focused Sprint
Single source of truth for every marketing dollar. No more finance and marketing arguing about the numbers in the Monday sync. KPI dashboard designed to your business model, with build specs your team implements.
- Funnel & landing page review
- Landing page prototype + copy
- Market & competitor analysis
- Positioning & messaging sprint
- KPI dashboard design + build spec
Growth System
A specific list of what to fix in the next 90 days, in order of revenue impact — with the technical specs your team executes from. Full Express Audit surfaces the leaks; roadmap says fix-this-first.
- Full marketing Express Audit + 90-day roadmap
- Growth strategy & KPI blueprint
- Omnichannel analytics & attribution
- Technical specs for your team & contractors
Oversight & Support
You get a senior operator watching your marketing without hiring one full-time. Weekly review of your team's work, monthly reporting, escalation on anything drifting. For companies that need a CMO but aren't ready to hire full-time at $200K+/year.
- KPI review & strategy adjustment
- Contractor execution control
- Monthly priorities
AI Enablement
Your team's daily marketing work runs 30–50% faster with AI as a documented asset — not another one-off experiment.
- Prompt library indexed by workflow (content, analytics, reporting, competitor research)
- Internal AI SOPs for the team
- AI workflow documentation with security guardrails
- Team training session (2 hours async + Q&A)
- Quarterly refresh as tools evolve
See what's actually holding revenue back
Scope and price depend on funnel maturity, data quality, and goals. Results depend on your team's execution. No business result guarantee.
Get My Free Marketing Express AuditNot sure where to start?
Get a free review of your marketing and a clear action plan.
Find My Biggest Growth Leak7 control points where marketing budget leaks
The free Express Audit is not a vague overview — it's a specific check of every critical leak point. You get a written brief with a clear diagnosis of where budget and leads are disappearing.
Numbers from real projects
These are real results from Igor's professional track record. Shared as proof of the method, not a guarantee of the same outcome for your business.
Situation: lead cost inflated, calls untracked, brand vs non-brand mixed in reports.
Action: omnichannel analytics (call tracking + CRM), brand/non-brand separation, cleanup of lead loss between site and CRM.
Result: call attribution grew from 14% to 91%; branded organic share expanded significantly; conversion improved.
Situation: signups growing, paid conversion flat, LTV/CAC unclear.
Action: freemium → paid funnel rebuild, weekly LTV/CAC/Churn review, channel prioritization (performance / SEO / partnerships / ABM).
Result: ROAS grew from 9.6× to 17.9×; CPL reduced by ~20%; channel priorities became data-driven.
Situation: the network was optimizing for reach, not location-level profitability — no end-to-end attribution.
Action: built end-to-end analytics (Roistat/GA-equivalent), rebudgeted spend by per-location profitability instead of impressions.
Result: network revenue +27%; average check +57% in key segments; customer return rate 41%.
Situation: marketing and sales tracked different numbers; dashboards showed activity, not revenue attribution; growth had flatlined.
Action: rebuilt the lead qualification and sourcing process end to end — attribution, qualification, and sales alignment reset as one system.
Result: sales grew from $215M to $1.5B over 19 months.
From Express Audit to managed growth — five steps
A structured engagement with clear timelines, so you always know what's happening and what comes next — from the first Express Audit to a system that keeps running.
Express Audit
Find 3 leaks and 3 growth points. Identify what delivers revenue fastest.
Strategy & funnel
Positioning, ICP, funnel, and channel priorities aligned to revenue targets.
KPIs & analytics
Omnichannel analytics and dashboard — clear ROI per channel.
Specs & control
Technical specs for your team or contractors + execution oversight.
Scale
Reinforce what works, cut what doesn't. Option to move into ongoing oversight.
I may not be the right fit.
Marketing consulting only works when both sides are solving the right problem. I'd rather tell you upfront than promise something I can't deliver.
Probably a good fit if...
- You already spend meaningful budget on marketing.
- You want visibility into what actually drives revenue.
- You have a team or contractors who execute — you need architecture, not more hands.
- You're ready to look at data honestly, including uncomfortable numbers.
- You're looking for a long-term system, not a quick campaign fix.
Probably not the right fit if...
- You want someone to run ad accounts daily.
- You expect guaranteed ROI in 30 days without baseline data.
- You need creative production (design, video, motion).
- You're not willing to invest in analytics before scaling budgets.
- You want vanity-metric reports to show investors.
I don't sell campaigns.
I build marketing systems.
Most marketers identify what to do next week. I help owners eliminate the reasons the same problems keep coming back next quarter.
Most agencies
- Sell packages and retainers.
- Recommend industry best practices.
- Measure success by activity and impressions.
- Leave attribution as "the client's problem."
- Disappear when the contract ends.
How I work
- Design the system: strategy, funnel, KPIs, analytics.
- Build attribution your decisions can rely on.
- Write specs your team or contractors execute.
- Measure success by revenue and unit economics.
- Hand over documentation you own permanently.
What you won't hear from me
The claims other agencies make that I refuse to.
Imagine your marketing six months from now.
You can name the ROI of every marketing channel.
CAC and LTV are managed, not guessed.
Your team executes to specs — you don't micromanage.
Analytics is trusted, not argued about.
Growth decisions are made on data, not on the loudest opinion.
Marketing stops being a black box.
FAQ
The quality of the strategy, KPIs, technical specs, and oversight is on me. Final results depend on execution by your team and your product/market state — I'm transparent about that from the start. Past project numbers shown on this page reflect Igor's real professional track record, with company names omitted for brevity, not confidentiality — shared as proof of method, not as a promise or guarantee of specific results for your business. All engagements run remotely: written reports, shared dashboards, cloud-based deliverables. Analytics operate within CCPA/CPRA — privacy-compliant, no manipulation. This is general information, not financial or legal advice.
Where money and growth are being lost right now.
What to fix first — and what can safely wait.
Even if it's "you don't need us yet."