Whether it's for you, your company, or both — we build the reputation you deserve
Public relations for founders and growing companies that want to become trusted voices in their industry—not just another name online.
We develop media strategy, write publication‑ready content, pitch relevant outlets, and help build a reputation that supports hiring, fundraising, partnerships, and long‑term growth.
If you're building something valuable, this may sound familiar.
The underlying dynamic: if prospects can't verify your credibility online, they create their own assumptions. Usually those assumptions are worse than reality.
Different businesses.
Different reputation problems.
We don't run one‑size‑fits‑all PR. Every company stays invisible for a different reason — so we start from your specific credibility gap, not a template.
Credibility is earned long before someone becomes a customer.
Anyone can generate content. Very few companies consistently earn trust. Our work focuses on creating credible public visibility through thoughtful positioning, accurate storytelling, and relationships with respected publications. The goal isn't to create short‑term attention. It's to help people trust your expertise before the first conversation ever happens.
On request: Spanish‑language communications for U.S. Hispanic audiences—not translation, but culturally adapted messaging.
Fiorella Isabel Mayorca
“I've spent 15+ years helping founders turn expertise into recognition.
I've worked with startups that went on to IPO, executives who needed to become visible in their industries, and companies facing reputation‑sensitive moments.
What I've learned: credibility isn't about volume. It's about being in the right places, saying the right things, and letting your work speak through people who matter.
I handle the strategy, writing, and outreach. You stay the expert.”
Built TruthWire to a 50,000-subscriber audience as journalist and host — an independent media outlet with interviews on politics, culture, and business.
Recent guests span finance, tech, and consumer brands — several episodes have crossed 200K+ views.
Spanish‑language communications available on request.
Hispanic market entry
The US Hispanic B2B market is $2.8T and growing 2× the general market rate. Most PR practitioners can position for one language or the other; few can do both natively.
Fiorella is native EN and ES with editorial experience in both markets. This matters if:
If this isn't relevant to you, ignore this block — most engagements are single-language.
PR built around your business and your goals.
Some clients need a single announcement. Others need an ongoing reputation strategy. We shape every engagement around your objectives and where your business is right now — the scope is defined together, after we understand your situation.
Executive & Founder Positioning
Thought leadership, executive profiles, LinkedIn strategy, speaker bios, messaging, and media preparation.
Media Relations
Story development, journalist outreach, press releases, commentary opportunities, and publication strategy.
Editorial Content
Articles, opinion pieces, newsletters, executive ghostwriting, and long‑form content that reflects your expertise.
Reputation Management
Review strategy, online reputation, search visibility, and communication planning for sensitive situations.
Media Assets
Press kits, company fact sheets, executive biographies, photography guidance, and newsroom resources.
Campaigns & Product Launches
Communication strategy for launches, funding announcements, acquisitions, partnerships, and company milestones.
Awards & Speaking Opportunities
Identifying relevant opportunities, preparing submissions, and positioning executives for conferences and industry recognition.
Ongoing Advisory
A retained partnership for companies that want consistent visibility throughout the year.
What you get in the free PR Express Audit
Not a vague overview and not a sales call in disguise. You get a written brief with three story angles you can credibly own, the outlets where they could realistically be placed, and an honest answer on whether your story is newsworthy at all. If it isn't yet, we say so and tell you what would change that.
Three angles
Three specific story angles your business can credibly own right now — built from what you already do, not invented for a press release.
Where to publish
A shortlist of publications, podcasts, and expert-comment opportunities realistic for your sector and your size. Not a wish list of national titles.
What's missing
The assets a journalist will look for and you don't have yet — fact sheet, executive bio, a usable data point, a spokesperson who can be quoted.
An honest read
Whether your story is newsworthy today, and what a realistic first step looks like. If PR isn't your bottleneck, we tell you that instead of selling you a retainer.
Written brief, no obligation, no fee. Fiorella prepares it personally — an audit takes real work, so there is a limit to how many we take each month.
Every engagement begins with your objectives—not a package.
No two companies have the same story, goals, or media opportunities. That's why we don't use fixed packages or one‑size‑fits‑all pricing. We first understand your objectives, evaluate the opportunity, and recommend the most effective approach. Only then do we prepare a proposal.
- Single deliverable
- Clear scope and timeline
- No ongoing commitment
- Full campaign planning
- Content production
- Media outreach & follow‑up
- Monthly retainer
- Consistent content and outreach
- Strategic advisory
Exact scope proposed after the free PR Express Audit. If we're not the right fit, we'll tell you—and point you in the right direction. No pressure. No obligation.
How we measure PR success
Most of the PR industry measures itself with vanity metrics that don't touch your P&L. We don't.
What we don't measure PR by
- Number of press releases sent
- Impressions or "reach"
- Ad-value equivalency (AVE)
- Vanity mentions in low-traffic outlets
What we do measure
- Qualified inbound inquiries citing coverage
- Branded search volume growth
- Speaking invitations and expert-comment requests
- Backlinks from authoritative media (DR 60+)
- Founder mentions in analyst reports and podcasts
- Time-to-trust in enterprise sales cycles
Quarterly reporting with the same discipline you'd expect from a financial advisor. If a metric didn't move, we say so.
What successful engagements usually produce
Every company starts from a different place, so no two engagements look exactly alike. Instead of promising identical outcomes, we focus on building assets that continue creating value long after a campaign ends.
Editorial placements have included national business and trade publications, industry-specific outlets, and long-form interview features — spanning finance, tech, and consumer brands.
Founders become recognizable experts
Through articles, interviews, commentary, and consistent public positioning, our clients become the people journalists call when they need an expert opinion.
Relevant publications create credibility
Coverage in respected outlets supports hiring, fundraising, partnerships, and sales conversations—often long after the article is published.
Instead of reacting, you shape the narrative
We help you develop a long‑term communication strategy that actively shapes public perception, rather than reacting to search results or reviews.
Results depend on your industry, timing, newsworthiness, and participation. We never guarantee media coverage or specific business outcomes. We do guarantee thoughtful strategy, high editorial standards, and transparent communication throughout the engagement.
The strongest reputations are built deliberately—not accidentally.
If you're ready to become a more credible voice in your industry, tell us what's happening in the business. You'll get a written response from a named person — that's how everything here works.
No pressure, no obligation, and no phone number to call. Just an honest written answer on whether PR is the right next step — including "not yet" if that's the truth.
Small senior team vs. big PR firm — when each is right
— You need the founder to be the story (big firms slot you into a template)
— You need decisions made this week (big firms staff up in 6 weeks)
— You value editorial standards over volume
— You need bilingual EN/ES founder positioning (rare in big firms)
— You need 40+ deliverables per month
— You need on-the-ground presence in 5+ US cities
— Budget $50K+/month with dedicated team required
If you're between us and them, write to us first — we'll tell you honestly if you should be talking to a bigger firm instead.
A clear process from strategy to publication
Our work follows a structured editorial process. That keeps every engagement focused, efficient, and aligned with your business objectives.
Discovery
We learn about your business, goals, audience, and existing visibility.
Deliverable: 1-page brief on current visibility + credibility gap analysis.
Story Strategy
Together we identify the strongest narrative and the publications where it belongs.
Deliverable: Positioning document, messaging framework, target media list, editorial roadmap.
Editorial Development
We prepare articles, press releases, opinion pieces, and supporting materials with your approval at every stage.
Deliverable: Draft article, press release, or opinion piece for your review before any outreach.
Media Outreach
We approach relevant editors, journalists, and publications with tailored pitches—not mass distribution.
Deliverable: Pitch tracking sheet with editor responses (transparent, in real time). No inflated "placement" claims.
Long‑Term Reputation
After publication, we help strengthen your public presence through consistent communication and ongoing reputation management if needed.
Deliverable: Monthly reputation dashboard + quarterly review.
We're not the right fit if you're looking for:
If that sounds like you, we'll be the first to say we're not a good match—and we'll point you toward someone who might be.
FAQ
Where money and growth are being lost right now.
What to fix first — and what can safely wait.
Even if it's "you don't need us yet."