News
We have leads, but no money
Companies replace marketers, heads of sales and agencies, and the result stays the same. Igor Sharovatov on why the problem is almost never the leads, but the system.
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Why I founded ElevexMedia
A full dining room, and still no profit for months? Fiorella Isabel on the patterns she keeps seeing across the industry, and why she brought four senior experts into one team.
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ElevexMedia news: letters from our founder and senior experts on restaurant operations, PR and reputation, marketing, and development for cafés, restaurants and bars in the US and Latin America.