For owner-led businesses tired of managing four vendors: one senior team, one strategy, one point of contact.
ElevexMedia is a small advisory team built around four people with deep, hands-on experience in operations, communications, marketing, and technology.
Instead of hiring multiple consultants — or another generalist agency — you work with one team that brings senior judgment across the areas that matter most to growth.
ElevexMedia is a new company. Our combined experience isn't.
We formed ElevexMedia in 2026 because we kept seeing the same pattern: owner-led businesses doing real revenue, stuck between hiring a junior in-house team they have to manage themselves and paying a generalist agency that learns on their dime.
Each of us has spent 14 to 25 years operating inside that gap — running restaurant chains, reputation work, marketing programs, and infrastructure systems from the inside of a business, not from a slide deck.
The team is new. The four people behind it are not. You can see who we are below, what we've done, and decide for yourself whether the combination makes sense for your business.
- — Revenue typically $2M–$50M
- — Outgrown founder-led management
- — Fragmented advisors with conflicting priorities
- — Real revenue but no repeatable growth system
- — Or funded and opening, franchising, or entering a new market
Each direction led by someone who has spent a career doing it.
The names and backgrounds below are real.
Fiorella Isabel Mayorca
- — 15+ years in international media and communications
- — Built TruthWire to a 50,000-subscriber audience as journalist and host
- — Featured, contributed reporting, or hosted guests from Bloomberg, Forbes, Fortune, Financial Times, TechCrunch, Inc., Business Insider, and Adweek
Igor Sharovatov
- — 16+ years building marketing systems
- — Verticals: SaaS (Europe, B2B), furniture manufacturing, restaurant chains (including 37-location federal chain), B2B distribution portals, household FMCG
- — Annual marketing budgets signed off on: up to $1.5M
- — Led marketing at AnderSon (50+ location family-café chain) and RIMI (premium kitchen manufacturer, 50-dealer showroom network)
Tatyana Mikheenkova
- — 25+ years in restaurants
- — Started at McDonald's
- — Led operations for a 24-café federal chain (+20% revenue in 2 years); packaged 4 franchise formats — all still operating today
- — Ran international restaurant brands — Italian, French and American
- — Opened a new location from zero in 20 days post-pandemic; managed teams of up to 600 people
Bagrat Urumov
- — 14+ years owning infrastructure and security for high-load platforms
- — Led SRE and DevOps teams through Series B/C scale in e-commerce and fintech; cut critical incident MTTR by up to 85%
- — Verticals: cross-border SaaS, e-commerce, and fintech (US, EU, LatAm)
- — Focus: uptime, breach prevention, automation of manual work
"We didn't start ElevexMedia to sell more consulting. We started it because each of us kept seeing the same gap — owners doing real revenue, getting fragmented advice, and quietly leaving money on the table because nobody was looking at the business as one system."
"We work with owners who already know that. The four of us together can do something that any one of us alone can't."
The combination is the point.
Owners typically end up managing:
- — 4 different vendors chasing 4 different priorities
- — 4 reporting systems that don't reconcile
- — 4 monthly invoices, 4 quarterly reviews, 4 annual renegotiations
- — 4 versions of "the real problem" that contradict each other
We replace that with one senior team. One dashboard. One point of contact. One accountability.
Who ElevexMedia is not for
We'd rather tell you upfront than waste your time. If you're in one of the situations below, we're probably not the right team for you.
Anyone looking for cheap marketing before they have a product people pay for. Senior judgment is expensive. If you're still searching for product-market fit, you don't need us yet — you need to find it first. This is not about revenue on day one: opening a new venue, packaging a franchise, or entering a new market are exactly the moments we're built for, funded and pre-launch alike.
Owners who want done-for-you execution with no internal involvement. We do strategy, written work, specifications, and oversight. Your team executes — or we agree on co-delivery. We don't operate businesses for owners who want to step out.
Anyone expecting measurable results in 30 days from a complex problem. Marketing systems, operational changes, and infrastructure work all take longer than that to show up in the P&L. If you need fast tactical wins, you need a different kind of vendor.
Businesses looking for a single specialist they can manage directly. The four-discipline structure is the value. If you only need one expert and want them embedded full-time, hiring is the better path.
Industries the four of us have spent careers inside.
Between us, we've worked across the industries listed here — as in-house leads, operating roles, and external advisors. Today, ElevexMedia focuses on owner-led US businesses — typically $2M–$50M in annual revenue, plus funded owners opening or franchising their next venture.
How the four of us actually work together
"One team not four vendors" is a claim. Here's the operational proof.
Weekly sync
Every Monday, the four of us spend 45 minutes on shared client accounts. Priorities, blockers, cross-discipline insights. Every decision affecting your business is heard by at least three of us.
Shared client workspace
You have one Notion workspace across all four engagements. Marketing decisions show up in the operations team's context. Reputation risks show up in the marketing team's context.
Single point of contact
Fiorella is your single point of contact — everything reaches you through her, and she brings in whichever specialist your question belongs to. When a decision requires cross-discipline judgment (e.g., "should we PR this new product before ops is ready?"), all four review before you get the answer.
Shared engagement structure
If Igor recommends more Ops work, he doesn't lose revenue — the team works from one engagement scope, not competing budgets.
One direction or all four — you decide what makes sense.
We start with the area causing the most friction, or we run a lightweight read across all four to spot the biggest opportunities. You're not committing to anything until you've seen written work from us.
Choose your focus
Pick one direction, or ask us for a full read across all four. No wrong answer here — we'll tell you which we think is right.
Free Express Audit, in writing
You get a written diagnosis five business days from your answers. Three highest-impact opportunities, plus what we'd do first. Yours to keep regardless.
You decide what's next
If it makes sense to engage one or more of us, you initiate. If not, you've still got useful work in hand.
Start with a free Express Audit. Here's exactly what happens.
Two ways to start. Five business days from your answers. Everything happens in writing.
What does not happen
- No follow-up sales call — we work in writing, at your pace
- No drip emails, no newsletter, no remarketing pixel
- No attempt to upsell into a larger scope than you need
- No generic templates — every Express Audit is written for your business specifically
- No catch buried in fine print. This is what you'd expect from a senior advisor giving you 90 minutes of their time, free
What you get
- A 3–5 page written assessment, delivered as PDF
- The three highest-impact opportunities specific to your business
- An honest read on what's working, what isn't, and what to fix first
- Delivered five business days from your answers
- Yours to keep regardless of what you decide next
Two ways to start: a 15-minute self-serve checklist sent by email, or a short written intake where we ask the questions. Either path produces the same written assessment.
Get your free Express AuditWe guarantee the quality of our strategy, written work, specifications, and oversight. Final results depend on execution by your team — we're transparent about that from day one. The Express Audit itself costs nothing and obligates you to nothing.