Why I founded ElevexMedia

A full dining room, and still no profit for months?

I've seen this pattern across the industry more times than I can count.

I'm Fiorella Isabel, founder of ElevexMedia. I'm a regular at cafés, restaurants and bars, and sooner or later I end up chatting it up with the chef, owner or GM.

After 15 years in media, there’s intuition and those conversations turn to press, reviews and what people say online.

But the same patterns keep coming up. A reputation that has slipped, marketing expenses with no results, security gaps and weak management, plans to franchise with nothing packaged to sell, and even a second location that repeats the first one's mistakes.

One evening it occurred to me: what if one team could solve all of this?

Not an agency where a junior learns on the client's money, but one senior expert per discipline. Four people I have known for years:

Restaurant operations — Tatyana, 25+ years. Ten inside the McDonald's system, from the kitchen to operations director, with corporate training in Chicago and Munich. Then a 24-location chain, +20% revenue in two years. Four franchise formats packaged, all still trading. A new location launched in 20 days.

Marketing & brand — Igor, 16+ years. Led marketing for a 50+ location café chain and a premium furniture manufacturer with a 50-dealer network. Built marketing systems for a 37-location restaurant chain, grew a B2B distributor's revenue 7x in 19 months, and ran product management for an international SaaS platform. Budgets from $250K to $1.5M a year. Extensive hands-on design experience, from branding and menus to advertising. Everything is measured by marketing metrics and sales.

IT — Bagrat, 14+ years keeping online platforms stable and secure under heavy traffic, for fast-growing e-commerce and fintech companies across the US, EU and Latin America. Cut the time to recover from outages by 85%.

PR and reputation — me. 15+ years in international media as a journalist and host, an audience of 500,000+.

We have delivered a range of projects in Europe. Today we work in the United States and Latin America.

Opening a café, restaurant or bar, or getting ready to franchise? That's our work.

Everything in writing, no call to book first. You start with a free Express Audit: your biggest profit leaks in one area, operations, PR, marketing or IT, in five business days. If we find nothing serious, we say so. We take a limited number of clients each month.