Eight questions, about three minutes, no sign-up. You get a score at the end and a plain read of what it means — including the answer "not yet", which is the one most owners need before they spend $60K–$150K on packaging.
The questions are ordinary — standards, cost cards, training, KPIs, numbers, legal, model. What they add up to is these four. Every one of them is checked again, properly, before we would ever package anything.
A franchisee doesn't get your supplier terms, your discounts, or your willingness to work seventy-hour weeks. The model has to hold at arm's length.
If your own locations serve differently on different days, a franchisee will serve worse. Consistency across existing units comes before selling anyone a copy.
Do guests come for the brand, or do they come for you? Franchisees don't get you. Whatever pull the name has on its own is what they're buying.
If it lives in your head or your manager's, it can't be transferred. Written, current, actually used — that's the difference between a manual and decoration.
The score on its own is a rough signal. If you want it read against your actual numbers, that part is free too — and it happens in writing.
No sign-up, no email gate, nothing sent anywhere. You answer, you see where you land, and you can close the tab.
Send the score with a bit of context and Fiorella replies within 24 hours, Mon–Fri, Eastern Time, with a short written intake. No call to schedule.
If the concept isn't ready, you get the maturation plan instead of a quote — what to fix and roughly how long it takes. We don't sell packaging nobody can use yet.
25+ years in restaurants — from McDonald's system to franchise development across multiple international markets. These eight questions are the short version of the readiness check she runs before any packaging engagement starts.
Every strategic recommendation on your franchise package comes directly from her. Fiorella is your single point of contact — everything reaches you through her, and she brings in whichever specialist your question belongs to.
See full bio on /restaurants →The free Express Audit reads your actual operations — cost, standards, replicability — and comes back in writing with what would need to be true before franchising makes sense. No obligation, and no call unless you ask for one.
We guarantee the quality of our diagnostics and recommendations. Final results depend on execution by your team — we are transparent about that from day one.
Pick the option that matches your current reality, not the one you're working toward. An honest 11 is more useful than a generous 17 — the whole point is to find out what isn't ready yet.